Nov 28, 2011
Gimmie Graphics helps people to tell their brand stories every day. Designers give people a visual language with which to communicate to their audience. When a client comes to us for the design, they have, for the most part, already done the groundwork. They know who they are and who their target audience is. Our job is to pull the whole thing together with compelling visuals.
How often do you stop to think about how you are communicating to your audience? Sometimes even the most amazing designers get stuck at communicating their own message. And for good reason, there’s a lot to address.
Where do you start? What’s the story you want your own brand to communicate? Who is your audience? Are they ethical, green, large corporations, government organizations, global brands or tiny bakeries? How will you stand out? Is it better to fit in?
How do you begin framing your own brand story?
I think it’s possible to start by breaking it down into ten steps to consider.